Description
| Product ID: | 9780367555351 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Contemporary Issues in Digital Marketing |
| Authors: | Author: Outi Niininen |
| Page Count: | 188 |
| Subjects: | Sales and marketing, Sales & marketing, Market research, Ownership and organization of enterprises, Market research, Ownership & organization of enterprises |
| Description: | Select Guide Rating This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation. This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:
Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2021-11-30 |
