Description
| Product ID: | 9780367489007 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Social Media and Crisis Communication |
| Authors: | Author: Lucinda L. Austin, Yan Jin |
| Page Count: | 406 |
| Subjects: | Communication studies, Communication studies, Public relations, Public relations |
| Description: | The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2022-02-25 |
