Description
| Product ID: | 9780367340728 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Routledge New Directions in PR & Communication Research |
| Title: | Trust, Power and Public Relations in Financial Markets |
| Authors: | Author: Clea Bourne |
| Page Count: | 160 |
| Subjects: | Public relations, Public relations |
| Description: | The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. Recommended for academics, as well as professionals in Financial Services PR and Financial Marketing. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including:
Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2021-03-31 |
