Description
| Product ID: | 9780367261719 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Using Data Better |
| Title: | How To Be Insightful |
| Subtitle: | Unlocking the Superpower that drives Innovation |
| Authors: | Author: Sam Knowles |
| Page Count: | 226 |
| Subjects: | Economics, Economics, Entrepreneurship / Start-ups, Research and development management, Sales and marketing management, Advertising, Entrepreneurship, Research & development management, Sales & marketing management, Advertising |
| Description: | Select Guide Rating How to Be Insightful presents a clear way of generating the breakthrough insights needed to make sense of the increasing volumes of data that we face as a routine part of our working lives and includes practical exercises designed to streamline and systematise problem-solving and to make an impact in business. How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it’s said there is nothing new under the sun, we humans are remarkably resourceful at creating new things. The key to innovation is understanding, but not just by using facts, data, and casual observations. Progress demands the profound and useful understanding of a person or a thing, a situation or an issue. And profound and useful understanding that truly effects change is that most elusive of phenomena: insight. How To Be Insightful provides a novel and deeply practical framework that anyone can use to generate more powerful and impactful insights from the increasing volumes of data we all face every day, whatever we do. The framework – the STEP Prism of Insight – has been developed through decades of both practice and training, and the book includes many exercises designed to help strengthen and develop readers’ insight muscles. The book explains the history, psychology, and neuroscience of insight and includes snapshots of insight from international experts in many different fields – psychology and neuroscience, music and acting, forensic science and market research. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2020-05-20 |
