Description
| Product ID: | 9780367234843 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Advances in Foundational Mass Communication Theories |
| Authors: | Author: Ran Wei |
| Page Count: | 328 |
| Subjects: | Communication studies, Communication studies, Media studies, Media studies |
| Description: | This book advances the foundational theories of mass communications which have sustained the field of study, shows how they guide contemporary research as forcefully as ever in the digital era. It was originally published in Mass Communication and Society. Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2019-02-14 |
