Description
| Product ID: | 9780367207304 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Discovering the Creative Industries |
| Title: | Consumer Behaviour and the Arts |
| Subtitle: | A Marketing Perspective |
| Authors: | Author: Alain d’Astous, Francois Colbert |
| Page Count: | 140 |
| Subjects: | Sales and marketing management, Sales & marketing management, Sales and marketing, Sports training and coaching, Sales & marketing, Sports training & coaching |
| Description: | Select Guide Rating As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector. Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions:
This book fills the need for scientific and practical knowledge about the people who consume arts and culture and will therefore be of particular interest to managers of cultural venues and institutions, to students or teachers in arts management training programs, to researchers in the field, to public policymakers in arts and culture, and to anyone directly or indirectly involved in creating, promoting and distributing artistic and cultural products. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2021-09-30 |
