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      Information Systems: What Every Business Student Needs to Know, Second Edition

      1 in stock

      Firm sale: non returnable item
      SKU 9780367183530 Categories ,
      Select Guide Rating
      Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This texbook takes a new approach to the required information systems course for business majors. This second edition is updated to include new ...

      £66.99

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      Description

      Product ID:9780367183530
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Series:Chapman & Hall/CRC Textbooks in Computing
      Title:Information Systems
      Subtitle:What Every Business Student Needs to Know, Second Edition
      Authors:Author: Efrem G. Mallach
      Page Count:390
      Subjects:Knowledge management, Knowledge management, Business mathematics and systems, Network management, Business mathematics & systems, Network management
      Description:Select Guide Rating
      Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This texbook takes a new approach to the required information systems course for business majors. This second edition is updated to include new technology and how it is used, as well as a new running case study.

      Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers. Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students on the job. Review questions, discussion questions, and summaries are also included. This second edition is updated to include new technology, along with a new running case study.

      Key features:

      • Single-mindedly for business students who are not technical specialists
      • Doesn’t try to prepare IS professionals; other courses will do that
      • Stresses the enabling technologies and application areas that matter the most today
      • Based on the author’s real-world experience
      • Up to date regarding technology and tomorrow’s business needs

      This is the book the author—and, more importantly, his students—wishes he had when he started teaching. Dr. Mallach holds degrees in engineering from Princeton and MIT, and in business from Boston University. He worked in the computer industry for two decades, as Director of Strategic Planning for a major computer firm and as co-founder/CEO of a computer marketing consulting firm. He taught information systems in the University of Massachusetts (Lowell and Dartmouth) business schools for 18 years, then at Rhode Island College following his retirement. He consults in industry and serves as Webmaster for his community, in between hiking and travel with his wife.


      Imprint Name:CRC Press
      Publisher Name:Taylor & Francis Ltd
      Country of Publication:GB
      Publishing Date:2020-02-17

      Additional information

      Weight748 g
      Dimensions179 × 253 × 31 mm