Description
| Product ID: | 9780357929216 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | MKTG |
| Authors: | Author: Carl McDaniel, Joe Hair, Charles Lamb |
| Page Count: | 496 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success. Lamb/Hair/McDaniel''s MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel''s MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success. |
| Imprint Name: | South-Western College Publishing |
| Publisher Name: | Cengage Learning, Inc |
| Country of Publication: | GB |
| Publishing Date: | 2024-01-24 |
