Description
| Product ID: | 9780357512364 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Global Strategy |
| Authors: | Author: Mike Peng |
| Page Count: | 562 |
| Subjects: | Management and management techniques, Management & management techniques |
| Description: | The world?s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today?s time-starved students in mind -- present current topics in every chapter. The world�s best-selling global business strategy text, Peng''s GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today�s time-starved students in mind -- present current topics in every chapter. |
| Imprint Name: | South-Western College Publishing |
| Publisher Name: | Cengage Learning, Inc |
| Country of Publication: | GB |
| Publishing Date: | 2021-01-01 |
