Description
| Product ID: | 9780321808301 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Series: | Voices That Matter |
| Title: | Content Strategy for the Web |
| Authors: | Author: Kristina Halvorson, Melissa Rach |
| Page Count: | 224 |
| Subjects: | Web graphics and design, Web graphics & design |
| Description: | Select Guide Rating When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset. FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
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| Imprint Name: | New Riders Publishing |
| Publisher Name: | Pearson Education (US) |
| Country of Publication: | GB |
| Publishing Date: | 2012-03-22 |
