Description
| Product ID: | 9780273761143 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Definitive Business Plan, The |
| Subtitle: | The Fast Track to Intelligent Planning for Executives and Entrepreneurs |
| Authors: | Author: Richard Stutely |
| Page Count: | 376 |
| Subjects: | Business strategy, Business strategy, Entrepreneurship / Start-ups, Small businesses and self-employment, Entrepreneurship, Small businesses & self-employed |
| Description: | Select Guide Rating This comprehensive book will ensure your business plan is robust enough to start, run or revitalise any business enterprise.
Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information the decision-makers are really looking for.
Accessible to the newcomer and detailed enough for the experienced planner, the third edition of this international bestseller explains how to tailor a plan for specific readerships and meet specific objectives, helping you to focus your attention on strategic planning as well as on operational controls.
This comprehensive book will ensure your business plan is robust enough to start, run or revitalise any business enterprise. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information the decision-makers are really looking for. Accessible to the newcomer and detailed enough for the experienced planner, the third edition of this international bestseller explains how to tailor a plan for specific readerships and meet specific objectives, helping you to focus your attention on strategic planning as well as on operational controls. This new edition has been completely updated throughout. |
| Imprint Name: | Financial Times Prentice Hall |
| Publisher Name: | Pearson Education Limited |
| Country of Publication: | GB |
| Publishing Date: | 2012-02-09 |
