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Corporate Reputation, Brand and Communication

1 in stock

Firm sale: non returnable item
SKU 9780273727590 Categories ,
Select Guide Rating

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

In a 24/7 media environment,...

£57.99

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Description

Product ID:9780273727590
Product Form:Paperback / softback
Country of Manufacture:GB
Title:Corporate Reputation, Brand and Communication
Authors:Author: Chris Fill, Stuart Roper
Page Count:360
Subjects:Business communication and presentation, Business communication & presentation, Sales and marketing, Sales & marketing
Description:Select Guide Rating

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.


Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.


Imprint Name:Pearson Education Limited
Publisher Name:Pearson Education Limited
Country of Publication:GB
Publishing Date:2012-02-16