Description
| Product ID: | 9780273643746 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Design in Business |
| Authors: | Author: John Bessant, Margaret Bruce |
| Page Count: | 312 |
| Subjects: | Product design, Product design, Business strategy, Project management, Production and quality control management, Business strategy, Project management, Production & quality control management |
| Description: | Select Guide Rating This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous "Total Design Management" making design a part of everyone's concern. This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone''s concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed. |
| Imprint Name: | Financial Times Prentice Hall |
| Publisher Name: | Pearson Education Limited |
| Country of Publication: | GB |
| Publishing Date: | 2001-11-23 |
