Description
| Product ID: | 9780252087257 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Series: | The History of Media and Communication |
| Title: | Shadow of the New Deal |
| Subtitle: | The Victory of Public Broadcasting |
| Authors: | Author: Josh Shepperd |
| Page Count: | 244 |
| Subjects: | Radio / podcasts, Radio, History of the Americas, History, Media studies, History of the Americas, 20th century history: c 1900 to c 2000, Media studies, USA, 20th century |
| Description: | Winner of the 2024 BEA Book AwardRunner-up in the History Division of the Association for Education in Journalism and Mass Communication (AEJMC)Runner-up for the AJHA Book of the Year (American Journalism Historians Association). Despite uncertain beginnings, public broadcasting emerged as a noncommercial media industry that transformed American culture. Josh Shepperd looks at the people, institutions, and influences behind the media reform movement and clearinghouse the National Association of Educational Broadcasters (NAEB) in the drive to create what became the Public Broadcasting Service and National Public Radio. Founded in 1934, the NAEB began as a disorganized collection of undersupported university broadcasters. Shepperd traces the setbacks, small victories, and trial and error experiments that took place as thousands of advocates built a media coalition premised on the belief that technology could ease social inequality through equal access to education and information. The bottom-up, decentralized network they created implemented a different economy of scale and a vision of a mass media divorced from commercial concerns. At the same time, they transformed advice, criticism, and methods adopted from other sectors into an infrastructure that supported public broadcasting in the 1960s and beyond.
Despite uncertain beginnings, public broadcasting emerged as a noncommercial media industry that transformed American culture. Josh Shepperd looks at the people, institutions, and influences behind the media reform movement and clearinghouse the National Association of Educational Broadcasters (NAEB) in the drive to create what became the Public Broadcasting Service and National Public Radio. Founded in 1934, the NAEB began as a disorganized collection of undersupported university broadcasters. Shepperd traces the setbacks, small victories, and trial and error experiments that took place as thousands of advocates built a media coalition premised on the belief that technology could ease social inequality through equal access to education and information. The bottom-up, decentralized network they created implemented a different economy of scale and a vision of a mass media divorced from commercial concerns. At the same time, they transformed advice, criticism, and methods adopted from other sectors into an infrastructure that supported public broadcasting in the 1960s and beyond. |
| Imprint Name: | University of Illinois Press |
| Publisher Name: | University of Illinois Press |
| Country of Publication: | GB |
| Publishing Date: | 2023-05-23 |
