Description
| Product ID: | 9780241456002 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Brandsplaining |
| Subtitle: | Why Marketing is (Still) Sexist and How to Fix It |
| Authors: | Author: Jane Cunningham, Philippa Roberts |
| Page Count: | 240 |
| Subjects: | Media studies, Media studies, Feminism and feminist theory, Consumerism, Gender studies: women and girls, Sales and marketing management, Advertising, Media, entertainment, information and communication industries, Advertising, marketing and sponsorship law, Consumer protection law, Consumer advice, Feminism & feminist theory, Consumerism, Gender studies: women, Sales & marketing management, Advertising, Media, information & communication industries, Advertising, marketing & sponsorship law, Consumer protection law, Consumer advice |
| Description: | Select Guide Rating 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________ÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂBrands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast ''It''s high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment'' Amanda Montell, author of Wordslut |
| Imprint Name: | Penguin Business |
| Publisher Name: | Penguin Books Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2021-02-18 |
