Description
| Product ID: | 9780241363669 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Subscribed |
| Subtitle: | Why the Subscription Model Will Be Your Company’s Future—and What to Do About It |
| Authors: | Author: Gabe Weisert, Tien Tzuo |
| Page Count: | 256 |
| Subjects: | Social theory, Social theory, Behavioural economics, Business strategy, Business innovation, E-commerce: business aspects, Business competition, Sales and marketing, Small businesses and self-employment, Industrial applications of scientific research and technological innovation, Behavioural economics, Business strategy, Business innovation, E-commerce: business aspects, Business competition, Sales & marketing, Small businesses & self-employed, Industrial applications of scientific research & technological innovation |
| Description: | Select Guide Rating SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDNetflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning---Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper. SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD |
| Imprint Name: | Portfolio Penguin |
| Publisher Name: | Penguin Books Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2018-06-07 |
