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We Are All Weird: The Rise of Tribes and the End of Normal

We Are All Weird: The Rise of Tribes and the End of Normal

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Firm sale: non returnable item

SKU 9780241209011 Categories Business & Management, Products

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Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.

We Are All Weird is Seth Godin''s cult classic on celebrating (and marketing to) the individual, now rep...

£9.99

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Description

Product ID:	9780241209011
Product Form:	Paperback / softback
Country of Manufacture:	GB
Title:	We Are All Weird
Subtitle:	The Rise of Tribes and the End of Normal
Authors:	Author: Seth Godin
Page Count:	112
Subjects:	Sales and marketing, Sales & marketing
Description:	Select Guide Rating Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question. We Are All Weird is Seth Godin''s cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We''re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how. ''Read this book slowly and read it again, for the lessons are rich and wise'' Jacqueline Novogratz, founder, Acumen
Imprint Name:	Penguin Books Ltd
Publisher Name:	Penguin Books Ltd
Country of Publication:	GB
Publishing Date:	2015-09-24

Additional information

Weight	78 g
Dimensions	130 × 178 × 8 mm

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