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      Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications

      1 in stock

      Firm sale: non returnable item
      SKU 9780240813455 Categories ,
      Select Guide Rating
      Helps you create Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. This title lets you learn some of the best practices for mastering the myriad of ad specs, deadlines, quality and version control issues a...

      £38.99

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      Description

      Product ID:9780240813455
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Title:Flash Advertising
      Subtitle:Flash Platform Development of Microsites, Advergames and Branded Applications
      Authors:Author: Jason Fincanon
      Page Count:270
      Subjects:Electrical engineering, Electrical engineering, Communications engineering / telecommunications, Environmental science, engineering and technology, Communications engineering / telecommunications, Environmental science, engineering & technology
      Description:Select Guide Rating
      Helps you create Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. This title lets you learn some of the best practices for mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints.

      Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You''ll learn the best practices for:

      * Mastering the myriad of ad specs, deadlines, quality and version control issues
      * Creating ads that balance campaign goals with design constraints
      * Preparing and building ads with team and QC standards
      * Using forms and data in ads without file bloat
      * File optimization techniques for swf files
      * 3rd party rich media technologies that transcend the 30k banner
      * Integrating video into sites and banners
      * Social media applications
      * Trafficking and tracking ads for impressions, interactions, clicks, and conversions
      * Using ActionScript to save development time and implement team standards

      Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com


      Imprint Name:Focal Press
      Publisher Name:Taylor & Francis Ltd
      Country of Publication:GB
      Publishing Date:2010-08-11

      Additional information

      Weight710 g
      Dimensions244 × 189 × 18 mm