Description
| Product ID: | 9780231202206 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | The Digital Seeker |
| Subtitle: | A Guide for Digital Teams to Build Winning Experiences |
| Authors: | Author: Raj K. De Datta |
| Page Count: | 200 |
| Subjects: | Business and Management, Business & management |
| Description: | Select Guide Rating Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy—asking not simply what does someone want, but why they want it—in order to achieve transformative results. |
| Imprint Name: | Columbia University Press |
| Publisher Name: | Columbia University Press |
| Country of Publication: | GB |
| Publishing Date: | 2021-06-01 |
