Description
| Product ID: | 9780231197526 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | One Up |
| Subtitle: | Creativity, Competition, and the Global Business of Video Games |
| Authors: | Author: Joost van Dreunen |
| Page Count: | 296 |
| Subjects: | Business strategy, Business strategy, Organizational theory and behaviour, Media, entertainment, information and communication industries, Organizational theory & behaviour, Media, information & communication industries |
| Description: | Select Guide Rating One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today. |
| Imprint Name: | Columbia University Press |
| Publisher Name: | Columbia University Press |
| Country of Publication: | GB |
| Publishing Date: | 2020-10-06 |
