Description
| Product ID: | 9780231189002 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Positioning for Advantage |
| Subtitle: | Techniques and Strategies to Grow Brand Value |
| Authors: | Author: Professor Kimberly A. Whitler |
| Page Count: | 264 |
| Subjects: | Business strategy, Business strategy, Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. |
| Imprint Name: | Columbia University Press |
| Publisher Name: | Columbia University Press |
| Country of Publication: | GB |
| Publishing Date: | 2021-09-07 |
