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Health Communication: A Media and Cultural Studies Approach

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SKU 9780230298323 Categories ,
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Using a unique cultural studies approach to assess the world of health promotion and public health policy, and with clear links between media theory and health communication in practice, this timely book examines the influence of both traditional and emerging forms of media on...

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Description

Product ID:9780230298323
Product Form:Paperback / softback
Country of Manufacture:GB
Title:Health Communication
Subtitle:A Media and Cultural Studies Approach
Authors:Author: Belinda Lewis
Page Count:272
Subjects:Communication studies, Communication studies, Public health and preventive medicine, Public health & preventive medicine
Description:Select Guide Rating
Using a unique cultural studies approach to assess the world of health promotion and public health policy, and with clear links between media theory and health communication in practice, this timely book examines the influence of both traditional and emerging forms of media on international public health.
This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication.Health Communication explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media: - How are communities using media to communicate about health and advocate for social change?- What are the challenges and opportunities involved with using the media for health communication?- How can health promotion practitioners utilise media to create opportunities for more participatory and empowering approaches to health communication?This indispensable guide to health communication provides readers with detailed and practical insights into the role of media and culture in contemporary health issues. Accessible theory is blended with case studies from around the world giving students, academics, and practitioners an invaluable framework for practice and a rich source of material for discussion.
Imprint Name:Red Globe Press
Publisher Name:Bloomsbury Publishing PLC
Country of Publication:GB
Publishing Date:2014-12-02