No products in the cart.
Use coupon code “MARCH20” for a 20% discount on all items! Valid until 31-03-2025
Royal Mail express delivery to UK destinations
Regular sales and promotions
Stock updates every 20 minutes!
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Use coupon code “MARCH20” for a 20% discount on all items! Valid until 31-03-2025
Royal Mail express delivery to UK destinations
Regular sales and promotions
Stock updates every 20 minutes!
3 in stock
£55.99
Buy new:
Delivery: UK delivery Only. Usually dispatched in 1-2 working days.
Shipping costs: All shipping costs calculated in the cart or during the checkout process.
Standard service (normally 2-3 working days): 48hr Tracked service.
Premium service (next working day): 24hr Tracked service – signature service included.
Royal mail: 24 & 48hr Tracked: Trackable items weighing up to 20kg are tracked to door and are inclusive of text and email with ‘Leave in Safe Place’ options, but are non-signature services. Examples of service expected: Standard 48hr service – if ordered before 3pm on Thursday then expected delivery would be on Saturday. If Premium 24hr service used, then expected delivery would be Friday.
Signature Service: This service is only available for tracked items.
Leave in Safe Place: This option is available at no additional charge for tracked services.
| Product ID: | 9780198856764 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Strategic Marketing |
| Subtitle: | Creating Competitive Advantage |
| Authors: | Author: Douglas West, Matteo Montecchi, John Ford, Essam Ibrahim |
| Page Count: | 600 |
| Subjects: | Business and Management, Business & management, Sales and marketing, Sales & marketing |
| Description: | Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice. Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers.The book''s clear four-part structure mirrors the industry''s most widely-used strategic marketing framework. Each part tackles one of four questions that organizations need to ask themselves: ''where are we now?'', ''where do we want to be?'', ''how will we get there?'' and finally: ''did we get there?'' - all while revealing the techniques marketers use to discover the answers.This illuminating book is the ideal guide to strategic marketing for those studying the topic and for anyone aspiring to become a successful strategic marketer.The e-book offers a mobile experience and convenient access: www.oxfordtextbooks.co.uk/ebooksThis book is accompanied by the following online resources:For students:Self-test multiple choice questions with answer feedbackCase study guideLinks to additional resources (articles, videos, and other resources)Chapter summariesKey themes and further readingAdditional exercisesFlashcard glossaryFor lecturers:Additional extended case studies with teaching notesLecturer''s guide to using the case studies from the book in classPowerPoint presentationsTest bank containing multiple-choice questionsLinks to third-party video content Figures from the text |
| Imprint Name: | Oxford University Press |
| Publisher Name: | Oxford University Press |
| Country of Publication: | GB |
| Publishing Date: | 2022-06-02 |
GoBookshop!
Proudly owned and operated by:
Raythex LTD
17-19 Saint Georges Street
NORWICH
NR3 1AB
Registered No. 15042401
We accept the following payment methods:
