No products in the cart.
Use coupon code “MARCH20” for a 20% discount on all items! Valid until 31-03-2025
Royal Mail express delivery to UK destinations
Regular sales and promotions
Stock updates every 20 minutes!
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Use coupon code “MARCH20” for a 20% discount on all items! Valid until 31-03-2025
Royal Mail express delivery to UK destinations
Regular sales and promotions
Stock updates every 20 minutes!
2 in stock
£55.99
Buy new:
Delivery: UK delivery Only. Usually dispatched in 1-2 working days.
Shipping costs: All shipping costs calculated in the cart or during the checkout process.
Standard service (normally 2-3 working days): 48hr Tracked service.
Premium service (next working day): 24hr Tracked service – signature service included.
Royal mail: 24 & 48hr Tracked: Trackable items weighing up to 20kg are tracked to door and are inclusive of text and email with ‘Leave in Safe Place’ options, but are non-signature services. Examples of service expected: Standard 48hr service – if ordered before 3pm on Thursday then expected delivery would be on Saturday. If Premium 24hr service used, then expected delivery would be Friday.
Signature Service: This service is only available for tracked items.
Leave in Safe Place: This option is available at no additional charge for tracked services.
| Product ID: | 9780198835615 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Strategic Advertising Management |
| Authors: | Author: Larry Percy, Richard Rosenbaum-Elliott |
| Page Count: | 504 |
| Subjects: | Business strategy, Business strategy, Advertising, Public relations, Advertising, Public relations |
| Description: | Select Guide Rating With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.Using real world examples and 16 new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car manufacturer Jaguar, this is a resource you can trust to clearly illustrate how strategic advertising operates in a global economy.With added coverage on social media, viral, and online advertising throughout, and a dedicated chapter on digital media, Strategic Advertising Management continues to offer the most current, comprehensive and complete guide to the rapidly evolving landscape of the advertising industry.Digital formats and resourcesThe sixth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. - The ebook offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooksThis book is accompanied by the following online resources:For students:Flashcard glossaryAdditional questionsFurther reading Web linksVideo links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentaries For lecturers:Case study source linksSuggested case histories from World Advertising Research CouncilSuggested classroom exercisesPowerPoint slidesFigures, tables, and adverts from the textbookWeb links |
| Imprint Name: | Oxford University Press |
| Publisher Name: | Oxford University Press |
| Country of Publication: | GB |
| Publishing Date: | 2021-02-16 |
GoBookshop!
Proudly owned and operated by:
Raythex LTD
17-19 Saint Georges Street
NORWICH
NR3 1AB
Registered No. 15042401
We accept the following payment methods:
