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Use coupon code “MARCH20” for a 20% discount on all items! Valid until 31-03-2025
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| Product ID: | 9780190330026 |
| Product Form: | Hardback |
| Country of Manufacture: | CN |
| Title: | How Brands Grow 2 Revised Edition |
| Subtitle: | Including Emerging Markets, Services, Durables, B2B and Luxury Brands |
| Authors: | Author: Bryon Sharp, Jenni Romaniuk |
| Page Count: | 256 |
| Subjects: | Sales and marketing management, Sales & marketing management, Sales and marketing, Public relations, Sales & marketing, Public relations |
| Description: | How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'. This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ''Getting Down to Business-to-Business Markets''. |
| Imprint Name: | OUP Australia and New Zealand |
| Publisher Name: | Oxford University Press Australia |
| Country of Publication: | GB |
| Publishing Date: | 2021-09-20 |
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