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Use coupon code “MARCH20” for a 20% discount on all items! Valid until 31-03-2025
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| Product ID: | 9780190076894 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Entrepreneurship as Networking |
| Subtitle: | Mechanisms, Dynamics, Practices, and Strategies |
| Authors: | Author: Elco van Burg, Tom Elfring, Kim Klyver |
| Page Count: | 224 |
| Subjects: | Communication studies, Communication studies, Business innovation, Entrepreneurship / Start-ups, Sales and marketing management, Business innovation, Entrepreneurship, Sales & marketing management |
| Description: | Select Guide Rating Tom Elfring, Kim Klyver, and Elco van Burg propose a new perspective on entrepreneurship and demonstrate how networking is the core of entrepreneurial action. Showing that your networking behavior is equally important to who you already know, this book addresses the importance of networking for business venturing. In the world of business, who you know is usually more important than what you know. While most research highlights the personal characteristics and expertise important to business success, this book demonstrates that networking is the core of entrepreneurship. Both counterintuitive and powerful, this perspective reframes entrepreneurial action by placing networking at the center of the process. Traditionally, networks have been regarded as facilitators of business, but Tom Elfring, Kim Klyver, and Elco van Burg argue that networking is actually the basis of entrepreneurial action, and conversely, that entrepreneurial action is networking. In developing an "entrepreneurship as networking" model, the book addresses the persistent problems that plague the dominant "individual-opportunity" approach in entrepreneurship. They describe the key dynamics, mechanisms, and practices of entrepreneurship as networking, and point at fruitful networking strategies for entrepreneurs. Thus, the authors provide an integrated and dynamic account of entrepreneurial agency that prioritizes interaction with the surrounding social environment. They also explain what a viable network is for entrepreneurs and how networking activities affect their endeavours. Their perspective sheds new light on the origins of opportunities and how entrepreneurs access and mobilize resources. The approach also explains how entrepreneurs build legitimacy and exploit the networks they work within. Offering a groundbreaking theory of entrepreneurial action as networking, Entrepreneurship as Networking opens up an entirely new research agenda. |
| Imprint Name: | Oxford University Press Inc |
| Publisher Name: | Oxford University Press Inc |
| Country of Publication: | GB |
| Publishing Date: | 2021-09-07 |
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