Description
| Product ID: | 9780170438964 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | AU |
| Title: | Marketing Research |
| Authors: | Author: Barry Babin, William Zikmund, William Zikmund, Steve D'Alessandro, Hume Winzar, Ben Lowe |
| Page Count: | 648 |
| Subjects: | Finance and accounting, Finance & accounting |
| Description: | Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices.This text is essential if you�re studying marketing research in any business or marketing course. Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices. This text is essential if you?re studying marketing research in any business or marketing course. |
| Imprint Name: | Cengage Australia |
| Publisher Name: | Cengage Learning EMEA |
| Country of Publication: | GB |
| Publishing Date: | 2020-06-18 |
