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      Small Giants: Companies That Choose to be Great Instead of Big

      9 in stock

      Firm sale: non returnable item
      SKU 9780141031491 Categories ,
      Select Guide Rating
      It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. This book looks at a range of 14 private companies, from a brewery to a record label, that chose a different path to success. It helps ...

      £11.99

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      Description

      Product ID:9780141031491
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Title:Small Giants
      Subtitle:Companies That Choose to be Great Instead of Big
      Authors:Author: Bo Burlingham
      Page Count:272
      Subjects:Management and management techniques, Management & management techniques
      Description:Select Guide Rating
      It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. This book looks at a range of 14 private companies, from a brewery to a record label, that chose a different path to success. It helps an entrepreneur consider new directions to make their company great.

      It''s widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success.

      These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals - being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities.

      But what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them? A fresh, inspirational guide to business strategy, Small Giants will help any entrepeneur consider new directions to make their company great.


      Imprint Name:Penguin Books Ltd
      Publisher Name:Penguin Books Ltd
      Country of Publication:GB
      Publishing Date:2007-06-07

      Additional information

      Weight204 g
      Dimensions197 × 129 × 18 mm