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      Talk to the Elephant: Design Learning for Behavior Change

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      SKU 9780138073688 Categories ,
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      What do you do when your learners know what to do but still aren't doing it? Training is created with the goal of changing learners' behaviors, but anyone who has created learning experiences knows that there's a big gap between knowing and doing. You can create an engaging le...

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      Description

      Product ID:9780138073688
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Series:Voices That Matter
      Title:Talk to the Elephant
      Subtitle:Design Learning for Behavior Change
      Authors:Author: Julie Dirksen
      Page Count:320
      Subjects:Philosophy and theory of education, Philosophy & theory of education, Educational equipment and technology, computer-aided learning (CAL), Desktop publishing, Educational equipment & technology, computer-aided learning (CAL), Desktop publishing
      Description:Select Guide Rating
      What do you do when your learners know what to do but still aren't doing it? Training is created with the goal of changing learners' behaviors, but anyone who has created learning experiences knows that there's a big gap between knowing and doing. You can create an engaging learning experience that informs and helps people remember, but often those people go back to their regular world and continue to do things the same way they always have. In the last few decades, the fields of psychology, behavioral economics, and other behavioral sciences have brought an enormous amount of scientific research into helping people with behavior change. Only a fraction of that research has made its way back into learning design. Talk to the Elephant: Design Learning for Behavior Change shows you how to add critical tools to your learning design toolbox to affect behavior change. You'll find out how to use frameworks and strategies from behavioral science to help you research and analyze challenges, feel more confident that you're solving the right problem, and design and test solutions that can help people with difficult behavior changes. By the end of this book, you'll be able to Map the change journey of your learners and identify their pathAssess and clearly communicate the value of the changeUse motivation models to better understand what learners really care aboutUtilize evidence-based models like the COM-B Model to analyze behavior-change challengesUse a diagnostic checklist to determine whether you actually have a training problemIdentify behavior-change techniques to address your specific challenges

      What do you do when your learners know what to do but still aren''t doing it?

      Training is created with the goal of changing learners'' behaviors, but anyone who has created learning experiences knows that there''s a big gap between knowing and doing. You can create an engaging learning experience that informs and helps people remember, but often those people go back to their regular world and continue to do things the same way they always have.

      In the last few decades, the fields of psychology, behavioral economics, and other behavioral sciences have brought an enormous amount of scientific research into helping people with behavior change. Only a fraction of that research has made its way back into learning design.

      Talk to the Elephant: Design Learning for Behavior Change shows you how to add critical tools to your learning design toolbox to affect behavior change. You''ll find out how to use frameworks and strategies from behavioral science to help you research and analyze challenges, feel more confident that you''re solving the right problem, and design and test solutions that can help people with difficult behavior changes.

      By the end of this book, you''ll be able to

      • Map the change journey of your learners and identify their path
      • Assess and clearly communicate the value of the change
      • Use motivation models to better understand what learners really care about
      • Utilize evidence-based models like the COM-B Model to analyze behavior-change challenges
      • Use a diagnostic checklist to determine whether you actually have a training problem
      • Identify behavior-change techniques to address your specific challenges

      Imprint Name:New Riders Publishing
      Publisher Name:Pearson Education (US)
      Country of Publication:GB
      Publishing Date:2023-10-03

      Additional information

      Weight474 g
      Dimensions178 × 232 × 17 mm