Description
| Product ID: | 9780136654322 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Designer's Guide to Product Vision, The |
| Subtitle: | Learn to build your strategic influence to shape the future |
| Authors: | Author: Laura Fish, Scott Kiekbusch |
| Page Count: | 288 |
| Subjects: | Graphic design, Graphic design, Product design, Management and management techniques, Sales and marketing management, Sales and marketing, Graphics programming, Educational: Design and technology, Product design, Management & management techniques, Sales & marketing management, Sales & marketing, Graphics programming, Educational: Design & technology |
| Description: | Select Guide Rating "This book is fantastic. This is a must-read for designers who want to fulfill their potential—treated equally to their peers in technology and business—and ultimately secure a seat at the table with business managers and developers. If you''re a designer who thinks getting ahead means you have to go back to school for an MBA, read this book first. Pulling from agile methods in design, Fish and Kiekbusch provide a concrete step-by-step product vision process. The book proves while correcting lack of business acumen is important, vision is the designer''s way forward. It''s essentially a playbook that sets the stage towards successful product validation—outlining a workflow for any designer who wishes to ''level up'' from being a tactical designer to a strategic designer. I highly recommend this book for anyone interested in design leadership." —Heather Shaw, Professor, Department Chair of Design, Lesley Art + Design Today, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You''ll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings. Defining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organize strategy, plan for innovation, and tell a clear story of your customer''s future experience. Once you''ve defined a strategy-led product vision, make it real. The authors'' agile "Visioneering" techniques help you navigate fast-changing product journeys—iteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your company''s future, and achieve more than you ever thought possible. Learn How To:
Today, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You’ll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings. Defining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organize strategy, plan for innovation, and tell a clear story of your customer’s future experience. Once you’ve defined a strategy-led product vision, make it real. The authors’ agile “Visioneering” techniques help you navigate fast-changing product journeys – iteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your company’s future, and achieve more than you ever thought possible. Learn How To:
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| Imprint Name: | New Riders Publishing |
| Publisher Name: | Pearson Education (US) |
| Country of Publication: | GB |
| Publishing Date: | 2020-11-04 |
