Description
| Product ID: | 9780135159323 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Series: | Voices That Matter |
| Title: | Content Advantage (Clout 2.0), The |
| Subtitle: | The Science of Succeeding at Digital Business through Effective Content |
| Authors: | Author: Colleen Jones |
| Page Count: | 256 |
| Subjects: | Sales and marketing, Sales & marketing, Internet guides and online services, Web graphics and design, Internet guides & online services, Web graphics & design |
| Description: | Select Guide Rating In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function—from marketing to sales and from support to recruiting—demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time.
Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers:
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| Imprint Name: | New Riders Publishing |
| Publisher Name: | Pearson Education (US) |
| Country of Publication: | GB |
| Publishing Date: | 2018-10-01 |
