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      Understanding Marketing

      2 in stock

      Firm sale: non returnable item
      SKU 9780134904672 Categories ,
      Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.

      £38.50

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      Description

      Product ID:9780134904672
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Title:Understanding Marketing
      Authors:Author: Mark Davies
      Page Count:400
      Subjects:Sales and marketing, Sales & marketing
      Description:Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
      Imprint Name:Addison Wesley
      Publisher Name:Pearson Education (US)
      Country of Publication:GB
      Publishing Date:1997-09-26

      Additional information

      Weight670 g
      Dimensions233 × 171 × 23 mm