Description
| Product ID: | 9780134686479 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Series: | The Professional Scrum Series |
| Title: | Professional Product Owner, The |
| Subtitle: | Leveraging Scrum as a Competitive Advantage |
| Authors: | Author: Don McGreal, Ralph Jocham |
| Page Count: | 384 |
| Subjects: | Project management, Project management, Project management software, Project management software |
| Description: | Select Guide Rating The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive the process from vision to value. The Professional Product Owner''s Guide to Maximizing Value with Scrum
The role of the Product Owner is more crucial than ever. But it''s about much more than mechanics: it''s about taking accountability and refocusing on value as the primary objective of all you do. In The Professional Product Owner, two leading experts in successful Scrum product ownership show exactly how to do this. You''ll learn how to identify where value can be found, measure it, and maximize it throughout your entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product management, Don McGreal and Ralph Jocham guide you through all facets of envisioning, emerging, and maturing a product using the Scrum framework. McGreal and Jocham discuss strategy, showing how to connect Vision, Value, and Validation in ROI-focused agile product management. They lay out Scrum best-practices for managing complexity and continuously delivering value, and they define the concrete practices and tools you can use to manage Product Backlogs and release plans, all with the goal of making you a more successful Product Owner. Throughout, the authors share revealing personal experiences that illuminate obstacles to success and show how they can be overcome.
Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details. |
| Imprint Name: | Addison Wesley |
| Publisher Name: | Pearson Education (US) |
| Country of Publication: | GB |
| Publishing Date: | 2018-09-17 |
