Description
| Product ID: | 9780134177281 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Series: | FT Press Analytics |
| Title: | Ecommerce Analytics |
| Subtitle: | Analyze and Improve the Impact of Your Digital Strategy |
| Authors: | Author: Judah Phillips |
| Page Count: | 368 |
| Subjects: | E-commerce: business aspects, E-commerce: business aspects, Management decision making, Sales and marketing, Management decision making, Sales & marketing |
| Description: | Select Guide Rating
Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behaviour, increase conversion rates, strengthen loyalty, optimise merchandising and product mix, streamline transactions, optimise product mix, and accurately attribute sales. Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualisation; and managing data governance, security, and privacy. Here are the answers you need to make the most of analytics in ecommerce: throughout your organisation, across your entire customer lifecycle. Today''s Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce
Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales. Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy. Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle. |
| Imprint Name: | Pearson FT Press |
| Publisher Name: | Pearson Education (US) |
| Country of Publication: | GB |
| Publishing Date: | 1900-01-01 |
