Description
| Product ID: | 9780124166905 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Series: | The Savvy Manager's Guides |
| Title: | Freemium Economics |
| Subtitle: | Leveraging Analytics and User Segmentation to Drive Revenue |
| Authors: | Author: Eric Benjamin Seufert |
| Page Count: | 254 |
| Subjects: | Knowledge management, Knowledge management, Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. |
| Imprint Name: | Morgan Kaufmann Publishers In |
| Publisher Name: | Elsevier Science & Technology |
| Country of Publication: | GB |
| Publishing Date: | 2014-03-08 |
