Description
| Product ID: | 9780123919229 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Content Strategy at Work |
| Subtitle: | Real-world Stories to Strengthen Every Interactive Project |
| Authors: | Author: Margot Bloomstein |
| Page Count: | 184 |
| Subjects: | Business communication and presentation, Business communication & presentation |
| Description: | Select Guide Rating Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies. |
| Imprint Name: | Morgan Kaufmann Publishers In |
| Publisher Name: | Elsevier Science & Technology |
| Country of Publication: | GB |
| Publishing Date: | 2012-02-22 |
