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How To Fly A Horse: The Secret History of Creation, Invention, and Discovery

How To Fly A Horse: The Secret History of Creation, Invention, and Discovery

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SKU 9780099591771 Categories Products, Sciences And Technology

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WINNER OF THE 800-CEO-READ BUSINESS BOOK OF THE YEAR 2015In the vein of Susan Cain's QUIET and Malcolm Gladwell's DAVID AND GOLIATH, HOW TO FLY A HORSE is a smart, empowering book that dispels the myths around genius and creativity. There is a myth about how something new co...

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Description

Product ID:	9780099591771
Product Form:	Paperback / softback
Country of Manufacture:	GB
Title:	How To Fly A Horse
Subtitle:	The Secret History of Creation, Invention, and Discovery
Authors:	Author: Kevin Ashton
Page Count:	336
Subjects:	History of ideas, History of ideas, Cognition and cognitive psychology, Business innovation, Impact of science and technology on society, Cognition & cognitive psychology, Business innovation, Impact of science & technology on society
Description:	Select Guide Rating WINNER OF THE 800-CEO-READ BUSINESS BOOK OF THE YEAR 2015In the vein of Susan Cain's QUIET and Malcolm Gladwell's DAVID AND GOLIATH, HOW TO FLY A HORSE is a smart, empowering book that dispels the myths around genius and creativity. There is a myth about how something new comes to be; WINNER OF THE 800-CEO-READ BUSINESS BOOK OF THE YEAR 2015 In the vein of Susan Cain''s QUIET and Malcolm Gladwell''s DAVID AND GOLIATH, HOW TO FLY A HORSE is a smart, empowering book that dispels the myths around genius and creativity. There is a myth about how something new comes to be; that geniuses have dramatic moments of insight where great things and thoughts are born whole. Symphonies are composed complete. Science is accomplished with eureka shrieks. Businesses are built by magic touch. The myth is wrong. Anyone can create. Acclaimed technology pioneer Kevin Ashton takes us behind the scenes of creation to reveal the true process of discovery and how ‘new’ comes to be. From Archimedes to Apple, from Kandinsky to the Coke can, from the Wright brothers – who set out to ‘fly a horse’ – to Woody Allen, he exposes the seemingly unremarkable individuals, gradual steps, multiple failures and countless ordinary and often uncredited acts that led to our most astounding breakthroughs.
Imprint Name:	Windmill Books
Publisher Name:	Cornerstone
Country of Publication:	GB
Publishing Date:	2016-01-28

Additional information

Weight	240 g
Dimensions	144 × 241 × 23 mm

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