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A Good African Story: How a Small Company Built a Global Coffee Brand

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SKU 9780099571926 Categories ,
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Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. The author recounts the very personal story of his company and the challenges that he has faced - a...

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Description

Product ID:9780099571926
Product Form:Paperback / softback
Country of Manufacture:GB
Title:A Good African Story
Subtitle:How a Small Company Built a Global Coffee Brand
Authors:Author: Andrew Rugasira
Page Count:288
Subjects:Autobiography: business and industry, Autobiography: business & industry, Business and Management, Business & management, Africa
Description:Select Guide Rating
Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. The author recounts the very personal story of his company and the challenges that he has faced - and overcome - as an African entrepreneur.

Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption.

In A Good African Story, as Andrew Rugasira recounts the very personal story of his company and the challenges that he has faced – and overcome – as an African entrepreneur, he provides a tantalising glimpse of what Africa could be, and argues that trade has achieved what years of aid have failed to deliver.

This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.


Imprint Name:Vintage
Publisher Name:Vintage Publishing
Country of Publication:GB
Publishing Date:2014-01-02