Description
| Product ID: | 9780077158392 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Exploring Innovation |
| Authors: | Author: David Smith |
| Page Count: | 360 |
| Subjects: | Economics, Finance, Business and Management, Economics, finance, business & management |
| Description: | Select Guide Rating The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: A greater emphasis on what innovation involves.A new chapter on Value Capture.Expanded coverage on Services and Process Innovations.Two new chapters covering Global and Green trends in innovation.8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota. The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature:
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| Imprint Name: | McGraw-Hill Inc.,US |
| Publisher Name: | McGraw-Hill Education - Europe |
| Country of Publication: | GB |
| Publishing Date: | 2015-03-16 |
