Description
| Product ID: | 9780077152345 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Principles of Services Marketing |
| Authors: | Author: Adrian Palmer |
| Page Count: | 554 |
| Subjects: | Sales and marketing, Sales & marketing, Hospitality and service industries, Service industries |
| Description: | Select Guide Rating Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features |
| Imprint Name: | McGraw Hill Higher Education |
| Publisher Name: | McGraw-Hill Education - Europe |
| Country of Publication: | GB |
| Publishing Date: | 2014-01-16 |
