Description
| Product ID: | 9780071833608 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers |
| Authors: | Author: Drew Eric Whitman |
| Page Count: | 224 |
| Subjects: | Sales and marketing management, Sales & marketing management, Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal. The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.You''ll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more. "A masterpiece! This is one of those rare books that I wish wouldn''t get published. This gem will become the new sales bible." “Read it and sell more—it’s just that simple.” “Puts you light years ahead of your competition. Read it… before your competition does.” “Gives you an almost unfair advantage—yet it’s all perfectly legal!” “Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts. It''s a mistake not to read this book.” “Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?” “It''s like looking into a crystal ball of human behavior.” “The material in BrainScripts is so powerful it should require a license for use.” “BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper.” “BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects’ ‘What’s the catch?’ alarm.” “BrainScripts is the definitive advantage in sales strategy. Read it and win… or pray your competitors do not.” “BrainScripts takes sales psychology to a new level. Drew’s practical and easy-to-use tips will also take you to the next level.” “BrainScripts brings you face-to-face with the prospect''s intimate evaluation procedures so you can turn them into sales motivations and close the deal!” Spike Humer, author of The 10 Day Turnaround |
| Imprint Name: | McGraw-Hill Professional |
| Publisher Name: | McGraw-Hill Education - Europe |
| Country of Publication: | GB |
| Publishing Date: | 2014-10-16 |
