Description
| Product ID: | 9780071806305 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way |
| Authors: | Author: Joseph, PhD Michelli |
| Page Count: | 304 |
| Subjects: | Management and management techniques, Management & management techniques, Vehicle and transport manufacturing industries, Road vehicle manufacturing industry |
| Description: | Select Guide Rating Offers a look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization. This book reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision. A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization. Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team’s ambitious, multi-pronged strategy to elevate the company’s customer experience to best-in-class across all brands and industries. The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight. Nowhere else can you find this in-depth, all-access look at senior leadership’s vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company’s brand promise, “the best or nothing.” |
| Imprint Name: | McGraw-Hill Professional |
| Publisher Name: | McGraw-Hill Education - Europe |
| Country of Publication: | GB |
| Publishing Date: | 2015-12-16 |
