Description
| Product ID: | 9780071467858 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Words that Sell, Revised and Expanded Edition |
| Authors: | Author: Richard Bayan |
| Page Count: | 160 |
| Subjects: | Advertising, Advertising |
| Description: | Select Guide Rating A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.' More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You''ll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
Roget''s is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: Descriptions and benefits that create appeal: Clinchers to win over your customer: Special strategies that seal the deal: |
| Imprint Name: | McGraw-Hill Professional |
| Publisher Name: | McGraw-Hill Education - Europe |
| Country of Publication: | GB |
| Publishing Date: | 2006-04-16 |
