Description
| Product ID: | 9780071364157 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes |
| Authors: | Author: Carol Pearson, Margaret Mark |
| Page Count: | 400 |
| Subjects: | Social, group or collective psychology, Social, group or collective psychology, Sales and marketing, Popular psychology, Sales & marketing, Popular psychology |
| Description: | Select Guide Rating Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. |
| Imprint Name: | McGraw-Hill Professional |
| Publisher Name: | McGraw-Hill Education - Europe |
| Country of Publication: | GB |
| Publishing Date: | 2001-02-16 |
