Description
| Product ID: | 9780062125699 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Hidden in Plain Sight |
| Subtitle: | How to Create Extraordinary Products for Tomorrow's Customers |
| Authors: | Author: Jan Chipchase, Simon Steinhardt |
| Page Count: | 256 |
| Subjects: | Business strategy, Business strategy, Research and development management, Research & development management |
| Description: | Select Guide Rating Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? This title shows us how to see the world differently. Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave. Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow. |
| Imprint Name: | Harper Business |
| Publisher Name: | HarperCollins Publishers Inc |
| Country of Publication: | GB |
| Publishing Date: | 2013-06-20 |
