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      The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

      3 in stock

      Firm sale: non returnable item
      SKU 9780060007737 Categories ,
      Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu...

      £11.99

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      Description

      Product ID:9780060007737
      Product Form:Paperback / softback
      Country of Manufacture:US
      Title:The 22 Immutable Laws of Branding
      Subtitle:How to Build a Product or Service into a World-Class Brand
      Authors:Author: Al Ries, Laura Ries
      Page Count:272
      Subjects:Research methods: general, Research methods: general, International business, Market research, International business, Market research
      Description:Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu

      This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

      Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today''s marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

      The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.


      Imprint Name:Harper Business
      Publisher Name:HarperCollins Publishers Inc
      Country of Publication:GB
      Publishing Date:2011-03-20

      Additional information

      Weight378 g
      Dimensions188 × 233 × 23 mm