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Dataclysm: What Our Online Lives Tell Us About Our Offline Selves

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SKU 9780007494439 Categories ,
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An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are – and how this deluge of data will transform the science of human behaviour.
An irreverent, provocative, and visually fascinating look at what our online live...

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Description

Product ID:9780007494439
Product Form:Paperback / softback
Country of Manufacture:GB
Title:Dataclysm
Subtitle:What Our Online Lives Tell Us About Our Offline Selves
Authors:Author: Christian Rudder
Page Count:304
Subjects:Cultural studies, Cultural studies, Media studies, Media studies
Description:Select Guide Rating
An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are – and how this deluge of data will transform the science of human behaviour.
An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are – and how this deluge of data will transform the science of human behaviour.Big Data is used to spy on us, hire and fire us, and sell us things we don''t need. In ‘Dataclysm’, Christian Rudder, founder of one of the world’s biggest dating websites OkCupid, puts this flood of information to an entirely different use: understanding human nature.Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience to answer a range of questions: Does it matter where you went to school? How racist are we? How do political views alter relationships? Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. Rudder shows that in today''s era of social media, a powerful new approach is possible, one that reveals how we actually behave when we think no one''s looking.Outrageous and illuminating, ‘Dataclysm’, is a portrait of our essential selves – dark, absurd, occasionally noble – and a first look at a revolution in the making.
Imprint Name:Fourth Estate Ltd
Publisher Name:HarperCollins Publishers
Country of Publication:GB
Publishing Date:2016-04-07