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      Who Says Elephants Can’t Dance?: How I Turned Around IBM

      17 in stock

      Firm sale: non returnable item
      SKU 9780007170876 Categories ,
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      CEO Louis V. Gerstner Jr.’s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age – the great American business story of our time.
      CEO Louis V. Gerstner Jr.’s memoir about the extraordinary ...

      £16.99

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      Description

      Product ID:9780007170876
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Title:Who Says Elephants Can’t Dance?
      Subtitle:How I Turned Around IBM
      Authors:Author: Louis Gerstner
      Page Count:400
      Subjects:Autobiography: business and industry, Autobiography: business & industry, Business strategy, Business innovation, Business competition, Management: leadership and motivation, History of specific companies / corporate history, Business strategy, Business innovation, Business competition, Management: leadership & motivation, History of specific companies / corporate history, North America, 20th century
      Description:Select Guide Rating
      CEO Louis V. Gerstner Jr.’s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age – the great American business story of our time.
      CEO Louis V. Gerstner Jr.’s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age – the great American business story of our time.When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company, the inconsistent global policies, the stodgy white-shirt hierarchy and inter-departmental competitiveness and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionised the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era. Revealing his tactics step by step, Gerstner spins an engaging narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing the challenge of a lifetime.
      Imprint Name:HarperCollins
      Publisher Name:HarperCollins Publishers
      Country of Publication:GB
      Publishing Date:2003-08-04

      Additional information

      Weight260 g
      Dimensions197 × 129 × 25 mm