No products in the cart.
Use coupon code “MARCH20” for a 20% discount on all items! Valid until 31-03-2025
Royal Mail express delivery to UK destinations
Regular sales and promotions
Stock updates every 20 minutes!
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Use coupon code “MARCH20” for a 20% discount on all items! Valid until 31-03-2025
Royal Mail express delivery to UK destinations
Regular sales and promotions
Stock updates every 20 minutes!
1 in stock
£24.95
Buy new:
Delivery: UK delivery Only. Usually dispatched in 1-2 working days.
Shipping costs: All shipping costs calculated in the cart or during the checkout process.
Standard service (normally 2-3 working days): 48hr Tracked service.
Premium service (next working day): 24hr Tracked service – signature service included.
Royal mail: 24 & 48hr Tracked: Trackable items weighing up to 20kg are tracked to door and are inclusive of text and email with ‘Leave in Safe Place’ options, but are non-signature services. Examples of service expected: Standard 48hr service – if ordered before 3pm on Thursday then expected delivery would be on Saturday. If Premium 24hr service used, then expected delivery would be Friday.
Signature Service: This service is only available for tracked items.
Leave in Safe Place: This option is available at no additional charge for tracked services.
| Product ID: | 9789814954655 |
| Product Form: | Hardback |
| Country of Manufacture: | IN |
| Title: | THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE |
| Subtitle: | HOW TO WIN IN THE WORLD'S LARGEST RETAIL MARKET |
| Authors: | Author: Frank Lavin |
| Page Count: | 196 |
| Subjects: | E-commerce: business aspects, E-commerce: business aspects |
| Description: | How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market. A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as:— How any brand can be a pure-play e-commerce brand in China — How Chinese consumers are different from U.S. consumers — The main platforms and social media channels — Case studies of success and failure in China — How to deal with market entry challenges, trademark registration, and product approval — How to compete and win in the most challenging—and most promising—retail market in the world |
| Imprint Name: | Penguin Random House SEA |
| Publisher Name: | Penguin Random House SEA |
| Country of Publication: | GB |
| Publishing Date: | 2021-08-27 |
GoBookshop!
Proudly owned and operated by:
Raythex LTD
17-19 Saint Georges Street
NORWICH
NR3 1AB
Registered No. 15042401
We accept the following payment methods:
