Description
| Product ID: | 9789811935923 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Customer-Centricity in Organized Retailing |
| Subtitle: | A Guide to the Basis of Winning Strategies |
| Authors: | Author: Jishnu Bhattacharyya, Shivam Sakshi, Manoj Kumar Dash, Manash Kumar Sahu |
| Page Count: | 175 |
| Subjects: | Business strategy, Business strategy, Sales and marketing, Retail and wholesale industries, Computer science, Sales & marketing, Distributive industries, Computer science |
| Description: | Select Guide Rating This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state. This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution. This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain''s upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state. |
| Imprint Name: | Palgrave Macmillan |
| Publisher Name: | Springer Verlag, Singapore |
| Country of Publication: | GB |
| Publishing Date: | 2023-06-27 |
